I had been waiting in anticipation for the show since I booked it a month ago. Silly pun and unintended there, as the booked show I'm referring to was an event "The future of the Book" held as part of the Melbourne writers festival this week. Straight off the bat I'll let you know that I'm mildly dyslexic and even though I have always had a massive respect for books I'm not the type to plunder my way through a glorious stack of books in a weekend. My mother used to take me by the hand around the library with a basket which she piled high with her weeks reading so it wasn't for lack of being shown the way that I didn't do the same. I am an Audio book person and Audible.com is my friend. Friend in the way it points out what other books I would probably like if I enjoyed the one I just listened to and friend in the way that it takes me to reviews by other people who share my interests. I know you're all probably laughing, yes at me and not with me, thinking you probably have no real friends. We'll get to that in another Blog post when we discuss what a friend really means to us but here's a little insight by Cameron Marlow about Online Social Media and friends in Facebook http://tinyurl.com/aapjq2

• Read More »

I felt compelled to write this post in light of the recent Twitter crazed support of the most popular reality show in the history of Australian TV, MasterChef. Something fundamental was uncovered for me and it relates to a change which we are all going to have to face up to. Twitter is crossing boundaries and these are quite serious ones indeed which Media companies such as Channel 10 are going to have to face up to.

The MasterChef final went to air on the East coast of Australia at 7:30pm last night. It was only to be aired two hours later on the west coast of Australia when it would be 7:30pm there, due to the time zone difference. MasterChef, during the series, gained a massive following on Twitter. If you don't believe me do a search in Twitter on #masterchef and see for yourself. The series for many who use Twitter was made that much more special when shared with new and old friends alike on the Twitter Social Media platform. The advertisement breaks for once became useful as Tweets spun between the lounge rooms of viewers. This is entertainment and we will see this concept grow and grow.

• Read More »

With regards to authenticity in the Tweetspace: Earlier this year on the 5^th of March there was an earth quake in the Melbourne region which shook everyone a little as it's not a common occurrence. Tweets started to steam out about the occurrence and our local vetted ABC radio/TV channel which has a Twitter account @774melbourne followed it furiously trying to get the "right" story and doing a good job of it. The size of the tremor was being reported as 5+ on many accounts and this was starting to become official. A month earlier there had been a quake a few thousand km away in the pacific and people who were Googling "earthquake Australia" were in their haste seeing the size of a quake as 5.7 . Chinese whispers took this into the Tweepspace and I heard people talking about it in town the following day giving this statistic. There had been an Earthquake on the 14^th of February near Fiji which measured 5.7 and from what I can gather the two occurrences were being linked. The actual size of the quake in Melbourne was 4.6

Following on from this another story: On the 18^th of march @Wolfcat from the The ABC (Australia) was asked to present how Twitter had been used during the devastating Australian Victoria bushfires to locate lost loved ones and deliver critical information to those under threat. @Wolfcat had established and oversaw the Twitter channel for this part of the ABC. He was not given long to present and asked the audience to please understand that he could not give it its due in the short time he had allocated to him. Instead he would present on the Earthquake which occurred on the 5^th of March and how the ABC had operated in order to feed the relevant information out to the Tweetspace. It was really interesting as he explained how he had developed a method of establishing the Epicentre of this seismic event based on his mapping of the regions the relevant Tweets were coming in from.

As is happening more and more during seminar sessions there was a Twitter Tag #v21 which the audience were including in their Tweet threads out to their followers to keep on topic. I was sitting in the audience and started to feel the room shake while @Wolfcat was explaining all this. I immediately blamed it on a strong black coffee I had had during the break and having missed lunch earlier. Low and behold the streams of Tweets from outside the room started to come back in on the #v21 that there had just been another Earthquake. More and more tweets came streaming in and the session room started to buzz with this massive coincidence. http://tinyurl.com/n7nsx5  .

• Read More »

For those of you who may not be up on the jargon: A mashup is a Web Application that combines data from more than one source into a single integrated tool (Wikipedia). A good example is the integration of Google maps into a Real-estate Website. Two distinct applications mashedup to create an enhanced solution to your property hunting needs.

The paradigm shift of the players like Google, Amazon and the likes of Salesforce.com are to create platforms with which you can Mashup. The game being that the more applications that incorporate these larger players' technologies the more imbedded the player and the more reliant we are on them going forward. The best example of this kind of reliance of course is the Microsoft operating system with which so many computers are shipped each day. Companies in this space must create this reliance in order to survive the long term.

The smaller technology companies are given a chance to make the most of these platforms for development by being allowed to bolt their own applications and data into the platform to create a new product as such. I'll give another example just to make it a little clearer. In a local tourism website you could have an imbedded map which when clicked on reveals Flickr photo's of sites to go and see, where you click your mouse. This will of course help you plan a trip more effectively and let you have more fun planning it.

• Read More »